CORPORATE EVENT EXECUTION
Simply put, a corporate event is any form of event, hospitality or social activity which is organized or funded by a business entity Companies & Businesses organize events for many reasons, they may want to educate, reward, motivate, celebrate, mark key milestones, manage organizational change or encourage collaboration or create awareness and promotion for their products or services.
Whatever the reason may be, there is an event solution. As you may imagine with such a large amount of events they will take many forms. Below is a short description of the most popular formats for corporate events:
Conferences usually last for a minimum of one day and are used by businesses to provide information to a specific audience. Often used as a tool to educate and motivate attendees, they are also an opportunity to increase collaboration and engage the audience.
Trade Shows / Exhibitions
These are large industry-specific events in which businesses rent a space, within the larger event area to promote their products or services to potential customers. In some instances, a business may be the overall organizer or host of an exhibition.
Awards / Gala Dinners
Awards ceremonies can be used in multiple ways. If organized by a business they can reward and motivate employees, suppliers, resellers, and customers by providing awards across several categories to recognize achievements. Businesses will also regularly sponsor and enter industry awards to promote their business, improve their reputation, and increase brand awareness.
Incentive programs can often be a combination of event types linked by a teaser campaign and are most commonly targeted at employees and resellers. They may start with a sales conference, in which the sales messages and targets are communicated to the audience and allows them the opportunity to learn more about the business and the products or services.
Product/ Services Launch Events
Product Launch events are pretty self-explanatory and can be as simple or as complex as required. Businesses use these events to create hype and generate PR around the launch of something new including, products, services, buildings/offices, etc.
AGM / Company Meetings
These are typically more formal events in which key stakeholders, board members, and shareholders come together to discuss business performance.
Congresses are a cross between a conference and a trade show and are usually more topic-specific. This is where specialists within a field will come to discuss their areas of expertise (they are a particularly popular format of the corporate event within the healthcare & pharmaceutical sectors).
This is often the event type most associated with the term "corporate event" by the general public. Hospitality is usually used for rewarding, incentivizing, and building relationships both internally with employees and externally with customers and suppliers. It ranges from a simple dinner to VIP experiences at sporting events and music concerts. Often businesses will sponsor an event receiving hospitality packages and brand visibility across the event, this can happen on various levels
Team building events are normally focused on employees, although there are situations when they can be used for external audiences also. They usually take the format of a challenge, requiring teams to work together, in order to overcome or deliver a solution. Team building events are great for employee engagement, building morale, increasing collaboration, and motivation.